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Beautiful mother and baby with the goodness of Ayurveda

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The Soothika World of Care

Beautiful mother and baby with the goodness of Ayurveda

Our Story

Soothika‘s B-B-C (Business- Business-Customer) is a unique product franchisee model that provides a platform for new age entrepreneurs to create their growth story. This model has been developed based on our personal success in branding, marketing and field sales in the Mother and New born segment.

Maternal & Newborn Market size

The Indian New born massage oil market is expected to touch 30 billion dollars by 2019, which is the target market size of Soothika. The increasing participation of women in the workforce has given in to the demand for post natal care to ensure that their health is restored faster

Our Business Model

Normal Business Models

Product to Stockists -45%, Stockists to Distributor -30%, Distributor to Retailer- 20%

Soothika Business Model

Product to Franchisee – 50 to 60%, Franchisee to Hospital (retailer) – 20%

Interesting Facts
  • There are 20 million newly delivered Mothers in India, 40% of this is urban
  • Maternity leave in India in Private and Public sector is 6 months
  • Ayurveda post -natal (post pregnancy care) practices have been in prevalence for more than 5000 years
  • 42 days 42 years – Ayurveda says that if a woman is given excellent postpartum care for 42 days after childbirth, she will have a carefree life for the next 42 years
Facts you should Definitely know About us

Clearly defined buyer persona – Target marketing

Unlike generic products which are sold in the mass market, the target customers of Soothika are clearly defined. This ensures huge savings in time, money and human resource (sales force) on marketing and lead generation.

The marketing and sales efforts are completely focused on Hospitals and Gynaecologists, thereby optimizing the cost of Lead generation and Client acquisition

Trusted by Influence-rs

Gynaecologists who are concerned about the health of the newly delivered mothers have realized the need for Soothika oils. In spite of being an Ayurveda product, Gynaecs trust Soothika completely because, we do not advocate the use of oral medicines. Soothika oils are purely for topical application, and because of which the Gynaecologists community has accepted this product completely.

A product with No side Effects

Pregnancy and Breast feeding being a very sensitive time, Mothers do not like to use any products, fearing side effects. Soothika blessed with the goodness of Ayurveda has been time tested for more than 5000 years, and proved to be totally without side effects. The oils and herbs are prepared in the same traditional way, as has been described in Ashtanga hridyam & Sushruta Samhita, ensuring the quality and medicinal properties are maintained.

Pioneers in the Industry

Post natal care is a rapidly growing segment, which has few fragmented localised products. We are the first organised national brand. The ready acceptance of the brand by Gynaecologists along with our wide national network has ensured our leadership position in the maternal segment

Another topic- Financial Hygiene / Trusted by financial investors etc To bring in the topic of KSIDC and Brand Capital

Franchisee Snapshot

03 Years

Agreement Term

150-225%

ROI

1st Year

Payback

 

Download Financials

Why should you Franchise with us?

Low Initial Investment

Depending on the territories selected we have a variable franchisee fee, which is fixed on the basis of the business that the area can generate. We require only optimum space to store the goods and minimum administrative requirement. This ensures that the initial expense as well as recurring cost is kept low and ensuring very high ROI.

Excellent Return on Invest-ment – ROI

We offer very high margins .The products are billed directly to our franchisees at discounts based on the value of stock. This when combined with our “anti-dumbing “ (we expect our franchisees to off take minimum required volume of stock) ensures excellent return on investment

Territorial Rights

We give territorial rights to our franchisees, empowering them to sell directly to all the Hospitals (retailer) in their assigned area

Effective Operational management

Managing a Sales team is a deterrent for most entrepreneurs. We offer solutions for the most crucial problems associated with sales force management

Hiring the right talent

We have clearly defined the credentials of the sales force needed. We also
provide assistance in conducting interviews to identify the right people

Training and Coaching

We believe we are the best people to teach about “selling our product”. We give in depth class room as well as field sales training to the sales staff.

Technological assistance for Operational efficiency

We have developed a customized software, which has 2 major elements

  • Sales force Management
  • Android based APP for Customer relationship management
  • A Sales force management software for the franchise owner/adminwhich will behaving the
    following features:-
  • You can easily track the total sales of your franchise and also the total sales one by each salesman during a particular time frame.
  • You can monitor the efficiency of your sales man
  • You can track the daily activities of each sales man.
  • You can retrieve the forecast details (Means the product and it’s quantity that you need for the coming months) and can set your purchase order based on that.
  • You can easily identify the amount paid, amount pending, credit period and aging period of your hospitals.
  • As a franchise owner you can track your stock level and also the total number of kits in each hospital.
  • You’ll get a notification if a purchase request comes from your sales people.
  • You can also track whether the products reached the hospitals or not.
  • A well-equipped system with Billing & Invoicing Functionality which helps to keep financial information organized and review things such as sales and purchase order details and its timeliness of payments.
  • You can stalk the dispatch and delivery status of each product from your franchisor.
  • Integrated with the Salesman’s Android App.
  • Flexible Security & Access Permissions A good ERP keeps data secure, but it also allows right users access to needed information. It should have an obvious way of allowing specific users access, without compromising data security.
  • Tracking your Customers & Product Support This helps you to effectively collect information about your clients and product support. This helps better manage the customer experience as it organizes information about when, why, where, how, etc.

2. Android based APP for Customer relationship management

This app is mainly for the sales people where

  • They can request for a purchase.
  • They can easily track their sales report and financial report against each hospital.
  • They can track all their daily/weekly and monthly activities.
  • They can enter the customer status which helps them to increase the effectivity for their future follow ups.
  • They can track the financial datas of each hospital like the amount paid, amount pending and aging period if any.
WHY SHOULD WE FRANCHISE
WITH YOU?
  • We would like to franchise with you, if you have any of the following characteristics
  • You are an aggressive Start-up Entrepreneur, who will be completely involved in the day to day operations
  • You are a dynamic person experienced in the pharma industry and are looking to start your own business
  • You are an experienced Entrepreneur who is looking to add a new portfolio to your existing business
The Franchising process

Submit the Online
application

Visit the Soothika headquarters
for an in-depth understanding
of our business and the team

Procure necessary marketing
collaterals and Conduct a
market survey in the
pre-determined territory

Review and Sign the
franchise agreement

Field staff training

Open for business

Product Catalogue

Essential Care (Pregnancy & Post pregnancy Care)

The combination of Dhanwantharam and Murivenna can be used during pregnancy and after childbirth. The oil heals the body and rejuvenates and re-energizes the mother during pregnancy and the days after delivery, your body undergoes a number of physical changes. Swelling and inflammation occurs at various parts of the body, which on a normal time scale, takes quite a bit of time to subside. Thus, to speed up the healing process, ancient Ayurveda Texts recommend a combination of Dhanvandharam and Murivenna, exactly what we bring to your front here. The sooner the healing process starts and the sooner your body is completely healed, the better your night’s sleep and your day’s work. ……..Let us tell you more

7 Days Mother Signature

The “Signature Mothers Kit” contains 25 ml bottles of 7 different Ayurveda oils and 50 gm packs of herbal bath powder. It’s a combination for a period of 7 days massage. Each of the combinations has been formulated to give 7 fundamental post pregnancy care benefits which a new mom definitely deserves. The oil massage should be followed by a hot water bath using the Herbal bath mixture, provided with this kit and which has an antiseptic nature. This helps to keep the mother sterile, germ free, preventing infections and keeping her healthy.

7 Days Mother Classic

The “Classic Mothers Kit” contains 25 ml bottles of 7 different ayurveda oils. It’s a combination for a period of 7 days massage. Each of the combinations has been formulated to give 7 fundamental post pregnancy care benefits which a new mom definitely deserves. The oil massage should be followed by a hot water bath using the Herbal bath mixture (available in the signature kit) and which has an antiseptic nature. This helps to keep the mother sterile, germ free, preventing infections and keeping her healthy.

7 Days Mother Luxury

The “Luxury Mothers Kit” contains 50 ml bottles of 7 different ayurvedic oils. It’s a combination for a period of 7 days massage. Each of the combinations has been formulated to give 7 fundamental post pregnancy care benefits which a new mom definitely deserves. The oil massage should be followed by a hot water bath using the Herbal bath mixture, (available with the signature kit) and which has an antiseptic nature. This helps to keep the mother sterile, germ free, preventing infections and keeping her healthy.

Our Presence Map

The Soothika World of Care

Beautiful mother and baby with the goodness of Ayurveda

Our Story

Introduction

As the nation’s first Pre/Post natal care franchise company, Soothika’s non-medical home care franchisees have become a trusted source of care and services for Newly delivered Mothers . Founded in 2012, Soothika Ayurveda Mother and Baby Care has developed a special “Touch Therapy” programme for prenatal, post natal and newborn baby care .

Soothika Ayurveda Mother and Baby Care Pvt. Ltd in India is unique in combining the commitment of local ownership with the support of a commit ed brand in Mother and Newborn baby care.

Our Business Model

Hyper local listing directory , showcasing your organisation

Optiton 1

Microsite with full details of your organisation. Enquiries will reach you directly from the clients

Optiton 2

Microsite with profile of your organisatoin .Enquiries will be forwarded from Soothika office

Interesting Facts

Number of babies born in India remains at an average of 2 Cr* YOY. 35% * of India is urban, of which 23%* belong to the affluent class (Middle/Upper middle/rich) . This accounts to 16 Lakh Newly delivered Mothers which is the market size of Soothika

The affluent class in India is growing at a rate of 47% YOY, the major reason for which is the increasing participation of women in the workforce

Maternity leave in India in Private and Public sector is 6 months., which has given in to the demand for post natal care to ensure that their health is restored , and they get back to the workplace energised and rejuvernated.

Ayurveda post -natal (post pregnancy care) practices have been in prevalence for more than 5000 years

42 days 42 years – Ayurveda says that if a woman is given excellent postpartum care for 42 days after childbirth, she will have a carefree life for the next 42 years

Soothika Homecare therapy Market Size

Inorder to reach out to a large part of our target market, in the shortest possible period of time , we have adopted a unique business Model B2B2C – Product franchisee to Gynaecologists to customer model. More than 75% of our Product customers request for Homecare therapy. A single customer contributes to a minimum 7 day to a maximum of 42 day therapy

Pioneers in the Industry

Post natal care is a rapidly growing segment, which has very few fragmented localised products. We are the first organised national brand. The ready acceptance of the brand by Gynaecologists along with our wide national network has ensured our leadership position in the maternal segment

A product with No side Effects

Pregnancy and Breast feeding being a very sensitive time, Mothers do not like to use any products, fearing side effects. Soothika blessed with the goodness of Ayurveda has been time tested for more than 5000 years, and proved to be totally without side effects. . The oils and herbs are prepared in the same traditional way, as has been described in Ashtanga hridyam & Sushruta Samhita, ensuring the quality and medicinal properties are maintained.

Facts you should Definitely know
About us

Number of babies born in India remains at an average of 2 Cr* YOY. 35% * of India is urban, of which 23%* belong to the affluent class (Middle/Upper middle/rich) . This accounts to 16 Lakh Newly delivered Mothers which is the market size of Soothika

The affluent class in India is growing at a rate of 47% YOY, the major reason for which is the increasing participation of women in the workforce

Maternity leave in India in Private and Public sector is 6 months., which has given in to the demand for post natal care to ensure that their health is restored , and they get back to the workplace energised and rejuvernated.

Ayurveda post -natal (post pregnancy care) practices have been in prevalence for more than 5000 years

42 days 42 years – Ayurveda says that if a woman is given excellent postpartum care for 42 days after childbirth, she will have a carefree life for the next 42 years

Trusted by Influence-rs

Soothika oils are purely for topical application, and because of which the Gynaecologists community has accepted this product completely.

Invested Company

We are a company invested and supported by the Kerala state Industrial Development corporation, and Brand Capital of the Times of India group. We ensure the finest adherence to statuatory ,quality and Legal standards.

Why would we partner
with you ?

We would like to partner with you, if you fall into any of the below mentioned categories

Category 1If you are already in the Home health care segment in urban cities in India

Category 2You are a young , caring and dynamic entrepreneur , who is looking to start a Homehealthcare

Why you should franchise with us

We have created disruption in the homecare industry by introducing a new job profile , and a training programme to accomplish the job role.

We Fit your business model

Already in the business or if you are setting up a new business, you will have the human resource , who are imparting care/ services . These existing human resource will be trained in Prenatal, Post natal and Newborn baby care the Soothika way, to ensure their optimum utilization and thereby ensure additional revenue generation

Training & Certification

We conduct train the trainer programmes. Your trainers can train as many number of therapists. On successful completion of the training, we will conduct an assessment programme and issue certificates to the therapists. From time to time, we also organise Therapists training in select cities

Mother and Newborn Homecare Directory

You will be listed in our Home care directory ensuring high visibility to the newly delivered mothers who visit our site. Inependent listing which gives the benefit of direct contact with customers , will be provided at an additional cost.

Unique Therapy process associated with the brand

We use multiple mediums to educate our target audience about the unique therapy processes of ours, thereby creating a need for the same( SERVICES …READ). To effectively deliver the Soothika therapy, you need additional products like Poultice, Stomach binder, etc. All these will be provided by us.

Higher Income per resource per hour

The uniqueness of our therapy process allows us to charge a premium on the services offered ensuring higher returns per resource per hour, thereby increasing the revenue

The Franchising process

Submit the Online application

Review and Sign the partnership
agreement

Enlist on Soothika website

Train the Trainer

Assesment and Certification
of Therapists

Open for business

Product Catalog

Signature

2500

Essential

650

Classic

1550

Baby virgin coconut oil

360