Soothika Maternal and
Newborn Homecare Market
We are the fastest growing Prodice (product & service) in India in the mother and newborn baby care segment. Gynaecologists, across India who are convinced about the need for postnatal care are our biggest endorsers, and our products are sold through hospital pharmacies.
Soothika‘s B-B-I-C (Business- Business- Influencer- Customer) is a unique product franchisee model that provides a platform for new age entrepreneurs to create their growth story. This model has been developed based on our personal success in branding, marketing and field sales in the Mother and Newborn segment.
Number of babies born in India remains at an average of 2 Cr* Year on Year. The affluent class in India stands at 5%* which amounts to 10 lakhs households, who can afford Soothika. This is supposed to reach 41%* by 2025 which would amount to 82 lakhs households.
*Study by Eric D Beinhocker, Diana Farrell and Adil S Zainulbhai- Tracking the growth of India’s Middle class.