Soothika Maternal &
Newborn Homecare Market 

We are the fastest growing Prodice (product & service) in India in the mother and newborn baby care segment. We have a unique B-B-I-C (Business-Business-Influencer-Customer) model, whereby our franchise network across India carries our product to the nook and corner of the country.

Gynaecologists, across India who are convinced about the need for postnatal care are our biggest endorsers, and our products are sold through hospital pharmacies.

Our network has reached out to approx 3% of the affluent market in India and by 2025 we are expecting to penetrate into at least 6% of the affluent newly delivered mothers household which would be approximately 5 lakh homes. 75% of our product customers request for therapy at home, which would amount to 3,75,000 therapies conducted cross the country.

*Study by Eric D Beinhocker, Diana Farrell and Adil S Zainulbhai- Tracking the growth of India’s Middle class.- There is 10 lakh households in India in the affluent segment, at 5% of the total population. This is expected to grow to 41% ie 82 lakhs by 2025.

Interesting Facts

The affluent class in India, who can afford Soothika, is growing at a rate of 47% YOY, the major reason for which is the increasing participation of women in the workforce.

Maternity leave in India in Private and Public sector is 6 months, which has given in to the demand for post natal care to ensure that their health is restored, and they get back to the workplace energised and rejuvenated.

Ayurveda post-natal(post pregnancy care) practices have been in prevalence for more than 5000 years.

42 days 42 years – Ayurveda says that if a woman is given excellent postpartum care for 42 days after childbirth, she will have a carefree life for the next 42 years.

Facts you should know about us

Trusted by Influence-rs

Gynaecologists who are concerned about the health of the newly delivered mothers have realized the need for Soothika. In spite of being an Ayurveda product, Gynaecs trust Soothika completely because, we do not advocate the use of oral medicines. Soothika oils are purely for topical application, because of which the Gynaecologists community has accepted this product completely.


We are an invested brand by KSIDC (Kerala State Industrial development corporation) and by Brand Capital of the Times of India group. This is the result of our, adherence to the highest order of Financial hygiene, and the passion that we have towards our brand vision.

Clearly Defined Target Market

The marketing and sales efforts are completely focused on Hospitals and Gynaecologists, unlike generic products the focused target group ensures huge savings in time, money and human resource(sales force) thereby optimizing the cost of Lead generation and Client acquisition.

Pioneers in the Industry

Post natal care is a rapidly growing segment, which has few fragmented localised products. We are the first and only organised national brand. The ready acceptance of the brand by Gynaecologists along with our wide national network has ensured our leadership position in the maternal segment.

A product with No
side Effects

Pregnancy and Breastfeeding being a very sensitive time, Mothers do not like to use any products, fearing side effects. Soothika blessed with the goodness of Ayurveda has been time tested for more than 5000 years, and proved to be totally without side effects. The oils and herbs are prepared in the same traditional way, as has been described in Ashtanga hridayam & Sahsrayoga, ensuring that the quality and medicinal properties are maintained.

Partnership snapshot

Lead Generation

More income per customer
for the specialised therapy

Very low additional

No Geographical

Service Partner Profile

Ideal Partner profile

  • Organisations working in the Post natal Home health care sector
  • Home Health care organisations in senior care adding a new segment of Maternal and Newborn care into their portfolio.
  • Organizations working in any stream of Home care looking to add Maternal & newborn care into their service list.


Partner Requirement

  • Registered office
  • A professional team of women who can be trained as Soothika Maternal and Newborn touch therapists.
  • Android based mobile device for managing SQM (Soothika Quality Management ) software.


Service Partner Support System
A brand works for you


Soothika oils and Soothika bath kit needed for therapy


Training in Maternal Touch
therapy and Newborn

Soothika Quality
Management software

To assess the Happiness
quotient of clients

Branding & Marketing

Product videos, Patient
awareness leaflet & Display

Partnering process

Submit the Online Application

Understand about our business and the team either through a visit to the our office or a video call.

Review and sign the Partnership Agreement

Procure necessary products & collaterals

Training for trainers/therapists

Get listed on the Soothika website as a Priority partner

Connect with us

Contact Address


6th Floor, BCG Estates,
NH Bypass, Palarivattom, Kochi,
Kerala –682025, India.

Mobile number

+91 8943343600


Partner with us

Partner with us and get listed .
Communicate your brands message to the
Mother & Newborn Baby care
segment and widen your horizons

Application form

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