Soothika Maternal &
Newborn Homecare Market
We are the fastest growing Prodice (product & service) in India in the mother and newborn baby care segment. We have a unique B-B-I-C (Business-Business-Influencer-Customer) model, whereby our franchise network across India carries our product to the nook and corner of the country.
Gynaecologists, across India who are convinced about the need for postnatal care are our biggest endorsers, and our products are sold through hospital pharmacies.
Our network has reached out to approx 3% of the affluent market in India and by 2025 we are expecting to penetrate into at least 6% of the affluent newly delivered mothers household which would be approximately 5 lakh homes. 75% of our product customers request for therapy at home, which would amount to 3,75,000 therapies conducted cross the country.
*Study by Eric D Beinhocker, Diana Farrell and Adil S Zainulbhai- Tracking the growth of India’s Middle class.- There is 10 lakh households in India in the affluent segment, at 5% of the total population. This is expected to grow to 41% ie 82 lakhs by 2025.